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Netflix mobile game downloads hit 13 million

Mobile games published by Netflix have received over 13 million downloads worldwide on the App Store and Google Play as the streaming giant ramps up its plans in the market. To date, Netflix has published 24 mobile games that require access to a Netflix account to play, including exclusives, IP tethering, new games, and remastered re-releases of old games, Sensor Tower reports. Read also: Cryptocurrency movies on Netflix, Amazon Prime Video, YouTube, etc.

The company recently unveiled a number of new games it’s set to publish in the future, including The Queen’s Gambit Chess, Shadow and Bone: Destinies, and Too Hot To Handle, all tied into the Netflix series. Also Read – How to Transfer WhatsApp Chats from Android to iPhone: Step by Step Guide

The most popular mobile game published by Netflix in terms of downloads to date on the App Store and Google Play is Stranger Things 1984, which has been downloaded nearly 2 million times. Netflix Asphalt Xtreme is in second place with 1.8 million installs and Stranger Things 3: The Game is in third place with 1.5 million. Please note that these estimates do not include downloads of BonusXP’s original version of Stranger Things: The Game, which had 13.8 million downloads prior to its removal from the App Store and Google Play in 2021. See also: WhatsApp now allows you to transfer your chats from Android to iPhone, says Mark Zuckerberg.

Since entering the gaming space, Netflix game downloads have increased to over 1 million per month. The best month for the company in terms of mobile game installs so far was December 2021, with 2.3 million downloads, and in May 2022, its game portfolio generated 1.4 million installs.

While Netflix has published both licensed and unlicensed games, the use of the intellectual property list is a clear part of the company’s gaming strategy. Stranger Things 1984 and Stranger Things 3: The Game are two of the most downloaded mobile games to date. Both games were able to take advantage of the hype around the release of the first seven episodes of the fourth season of Stranger Things on May 27, 2022, and saw a surge in downloads in the weeks after streaming began. In the seven days from May 27 to June 2, 2022, Stranger Things 1984’s downloads increased by about 2.6 times the week to 115,000 installs. Meanwhile, downloads for Stranger Things 3: The Game tripled to 83,200 in a week.

While Netflix has published a number of games, the streaming giant has also made several acquisitions for its own development. One of his purchases, Night School Studio, worked on games like Oxenfree, which generated 2.1 million installs and raised $1.8 million in player spending on mobile devices. Another game from the developer, Mr. Robot:1.51exfiltrati0n.ipa, in partnership with Telltale, generated 56,000 downloads and $247,000 in revenue from mobile devices before its removal in 2019.

Another acquisition, Next Games, has generated 43 million downloads and around $187 million to date thanks to its mobile gaming portfolio. His top game, The Walking Dead: No Man’s Land, has been downloaded 29.4 million times since its launch, netting players $128.4 million. The developer has experience working on IP based games including The Walking Dead: Our World, Stranger Things: Puzzle Tales and Blade Runner: Rogue.





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