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DORITOS® JOINS NETFLIX – GuruFocus.com

Limited edition Doritos bags open a portal to access a virtual concert on June 23

PLANO, Texas, May 10, 2022 /PRNewswire/ — Hold on to your tapes because the long awaited very strange things 4 takes place this month, and Doritos, in partnership with Netflix, is bringing fans a unique musical experience with the first-ever virtual concert “Live From The Upside Down” on June 23.

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The story goes that back in 1986, a tour bus crashed near Hawkins, Indiana, went to Doritos Music Fest ’86 – the greatest concert ever. The musicians disappeared into another dimension and the show was canceled… until now. Doritos has opened the portal and is now inviting fans to virtually step inside to watch these 80s music icons perform during “Live From The Upside Down”. The unmissable lineup features ’80s headliners including The Go-Go rocking the stage to fan favorites like “We Got the Beat” and “Our Lips is Sealed”. Corey Hart sing “Sunglasses at Night” and “Never Surrender” while Soft Cell performs “Tainted Love”. As fans delve deeper into the Upside Down, they will be shocked to see decade-defying pop star Charli XCX take the stage and perform in an unexpected collaboration with one of the 80s bands.

“It’s one thing to be able to share your music with your fans, but to be able to perform alongside some of the most iconic bands and singers is really something out of this world,” said Charlie XCX. Doritos is doing something really cool by giving Stranger Things fans a new way to celebrate their favorite show with Live From The Upside Down. I can’t wait for everyone to join us for this concert!”

The only way to the concert is Doritos, so fans can pick up a bag of Doritos or a limited-time Doritos 3D Crunch very strange things packages while they’re on store shelves, or visit Doritos.com/StrangerThings to book your ticket.

“Doritos and Netflix Stranger Things are the perfect combination because we’re really going back to 1986 when it all started,” he said. Cayo Correa, Senior Director of Marketing, Frito-Lay North America. “This is the year the original flavor of Doritos Cool Ranch was released to the market and the year this season of Stranger Things is happening. Tell us about the strange coincidence! We can’t wait for our fans to join us and Netflix for this first – sort of “Live From The Upside Down” concert.

“Partnering with Doritos on Stranger Things was a no-brainer for us,” he said. Magno Erran, director of marketing partnerships, Netflix. “We’re always looking for ways to thank our fans and keep the conversation going in the real world, and Doritos is a brave brand partner who was willing to go to the Upside Down, face a couple of demogorgons, and bring some of the best ’80s music to fans in a completely unexpected way.”

very strange things Partnership unlocks new taste of Doritos Limited Edition
In addition to the Live From The Upside Down concert, Doritos is releasing a new limited-time flavor, Doritos 3D Crunch Three Cheese.TM – chips literally with a different dimension. Doritos 3D Crunch Three Cheese combines cheddar, Monterey Jack and Parmesan cheese with a 3D crunch that bursts with flavor. The latest limited time flavor combines six other flavors – Doritos 3D Crunch Spicy Ranch, Doritos 3D Crunch Chili Cheese Nacho, Doritos Nacho Cheese, Doritos Cool Ranch, Doritos Spicy Sweet Chili and Doritos Spicy Nacho – all of which will be in limited edition. very strange things package. To up the ante, fans who find exclusive “golden” tickets hidden in three 3D Crunch flavors – Three Cheese, Spicy Ranch and Chili Cheese Nacho – will win an official replica of the guitar, which is widely featured in very strange things four.

Customized concert merchandise prepares fans for the concert

No concert is complete without the perfect merchandise to commemorate the experience. Skip the line and shop your own one-of-a-kind Live From The Upside Down products at Doritos.com/StrangerThings. As part of a set with chips, consumers can receive:

  • t-shirts: The ultimate staple of the concert. Enough said.
  • Bags: As you make your way to the Upside Down, you will of course need a place to store essentials such as a flashlight to see ahead of you, a camera to document your experience, and your Doritos 3D Crunch Three Cheese in case you will face the Demogorgon. (or really, if you need something to eat).
  • Poster: Spice it up with a concert poster, but get ready in the middle of the night because something might pop up and drag you back to the Upside Down.

Do you want to feel like a VIP?
Create your own concert badge by uploading your photo to Doritos.com/StrangerThings with the hashtag #LiveFromTheUpsideDown for a chance to be featured on the site.

The limited edition bags are already available in retail stores across the country, so be sure to grab your bag to open the portal and enjoy the show. Fans can also visit Doritos.com/StrangerThings for details and surprises. Be sure to tune in to Netflix at May 27 see the season premiere very strange things 4 before the concert.

About Doritos
Doritos believes that there is courage in everyone. We protect those who are true to themselves, who live life to the fullest and take bold action by stepping outside their comfort zone and pushing the boundaries. Doritos is one of the many Frito-Lay brands in North America, the fast food division of PepsiCo, Inc. worth $17 billion (NASDAQ: PKP), headquartered in Purchs, New York. Learn more about Frito-Lay on the corporate website, http://www.fritolay.com/and on twitter http://www.twitter.com/fritolay.

About PepsiCo
PepsiCo products are used by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo posted $70 billion in net revenue in 2020 thanks to a portfolio of complementary drinks and convenience foods that includes Lays, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream. The PepsiCo product portfolio includes a wide range of delicious foods and beverages, including many iconic brands with annual retail sales valued at over $1 billion each.

PepsiCo’s leadership is our vision to become the global leader in beverage and fast food by winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for the planet and people. For more information visitwww.pepsico.com.

About Netflix
Netflix is ​​the world’s leading entertainment streaming service with 222 million paid subscriptions in over 190 countries, streaming series, documentaries, feature films and mobile games in a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any screen connected to the Internet. Members can play, pause, and resume without ads or obligation.

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SOURCE Frito-Lay North America

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